Portfolio | Scheiding Marketing & Design

Retainer Client

Hammel Excavation

Hammel Excavation is the most comprehensive example of work in this portfolio: an active retainer covering every marketing touchpoint from brand identity and paid advertising to original video production and monthly social content. This is what the full stack looks like when it all comes from the same place.

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Branding & Design

Carpenter's Brew Coffee

Carpenter's Brew came to Scheiding M&D with a clear concept already in hand: a rough sketch, a clear idea, a direction they were committed to. The work wasn't to reinvent anything. It was to take what they'd imagined and build it into something that could go on a cup, a shirt, and a storefront. One week of back-and-forth. A complete brand identity.

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Branding & Design

Martin Cyber Consulting

The shield is the oldest mark of protection, and the right one for a cybersecurity firm with something to prove. The interior is a circuit board: traces branching across the face, nodes at every junction and endpoint, the whole surface mapped like a PCB. Protection and technical mastery expressed in a single geometry. Clean, precise, immediately legible. The mark has been in active use for over three years without a single revision.

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Branding & Design

Dailies

Dailies was a habit-tracking app built around one idea: show up every day, do a little better than the day before, let consistency do the work. The brand had to carry that philosophy without turning into a motivational poster. The solution was to embed the concept directly into the form: a staircase bar graph built into the letterforms, making the app's entire purpose visible in its own name.

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One-Off Project

Graduation Party Drink Menu

A graduation party soda bar needed a drink menu worth keeping. The brief was simple: design something that felt made for the occasion, not printed off a template. Watercolor graphics, decorative typography, and hand-lettered calligraphy gave it an upscale, celebratory feel that matched the event. Client was thrilled.

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The Work

Hammel Excavation

Carpenter's Brew Coffee

Martin Cyber Consulting

Dailies

Graduation Party Drink Menu

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