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Branding & Design Complete
Dailies
Dailies was a habit-tracking app built around one idea: show up every day, do a little better than the day before, let consistency do the work. The brand had to carry that philosophy without turning into a motivational poster. The solution was to embed the concept directly into the form: a staircase bar graph built into the letterforms, making the app's entire purpose visible in its own name.
Branding
The Mark
The staircase motif does double duty: it's a letter 'i' built from ascending bars, and it's a progress chart that communicates the whole product philosophy at a glance. The icon versions strip the wordmark to the mark alone, designed to hold its identity at every size, from 16px favicon to full-bleed app store header.
Wordmark
App Icon
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