Carpenter's Brew Coffee
Carpenter's Brew came to Scheiding M&D with a clear concept already in hand: a rough sketch, a clear idea, a direction they were committed to. The work wasn't to reinvent anything. It was to take what they'd imagined and build it into something that could go on a cup, a shirt, and a storefront. One week of back-and-forth. A complete brand identity.
Branding
From Sketch to Finish
The client arrived with a hand-drawn concept: a circular badge, a tool-trade motif, a typographic direction they were already committed to. The job was to honor that instinct and build it out professionally without losing what made it feel right. The final logo holds up at any size, works in any color, and sits on any surface.
In the Wild
The Mark in Place
A brand doesn't earn its keep on a design file. It earns it when it goes up on a wall. These are the Carpenter's Brew logo as physical signage: exterior building sign and interior bar installation. The identity, exactly where it was built to live.
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