Hammel Excavation
Hammel Excavation is the most comprehensive example of work in this portfolio: an active retainer covering every marketing touchpoint from brand identity and paid advertising to original video production and monthly social content. This is what the full stack looks like when it all comes from the same place.
Video
Three-Part Video Series
These videos follow a single excavation project from start to finish. Shot and edited by Scheiding M&D, they were built to live as a connected series, each part continuing from the last, giving the audience a complete look at the scope and quality of the work. Produced for Facebook and organic social distribution. Watch them in order.
Social
Monthly Social Content
Scheiding M&D manages Hammel's social presence month over month, writing copy, designing graphics, and scheduling content built around what the business actually does. Every post is original. Nothing is templated.
Campaign
Septic System Infographic Campaign
This five-slide carousel was built to educate Hammel's audience on the septic system process, one of their key service offerings. Educational content consistently outperforms promotional content in organic reach and saves. The goal: stop the scroll, teach something useful, and position Hammel as the authority before anyone even picks up the phone.
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